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Dairy Crest

Mendip Hills

Brand identity. Illustration. Packaging.

Dairy Crest wanted to approach the direct to trade market with a new, regionally branded, authentic cheddar cheese. The idea for Mendip Hills West Country Cheddar was born.

The result was the creation of a brand identity that champions the provenance of the West Country dairy industry. The packaging works across a range of blocks, slices and grated packs.