WIMBLEDON HILL PARK
NAMING. POSITIONING. BRAND IDENTITY. PRINT COMMUNICATIONS. ADVERTISING.
© HUNTER DESIGN
Berkeley Homes acquired the site of a former Victorian hospital in Wimbledon, London, with permission to restore and create a centrepiece of the original protected building whilst further developing the site with an additional three phases of high specification homes.
Aimed at high-net-worth individuals this project involved the creation of a brand to cover all four phases of the build. The work involved developing a brand positioning, creating names for the phases, design of the brand identity and art direction of bespoke photography and cgi’s.