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Berkeley Homes

WIMBLEDON HILL PARK

NAMING. POSITIONING. BRAND IDENTITY. PRINT COMMUNICATIONS. ADVERTISING.

© HUNTER DESIGN

Berkeley Homes acquired the site of a former Victorian hospital in Wimbledon, London, with permission to restore and create a centrepiece of the original protected building whilst further developing the site with an additional three phases of high specification homes.

Aimed at high-net-worth individuals this project involved the creation of a brand to cover all four phases of the build. The work involved developing a brand positioning, creating names for the phases, design of the brand identity and art direction of bespoke photography and cgi’s.